Tag Archive: social media


Realizing the increasing importance of Internet and the fierce competition with other brands, Topman recently released its online magazine, which covers topics of fashion trends, new product, cosmetic and style. In this magazine, there is an important section of street shot, which attracts readers very much.

This social media campaign is to generate positive awareness of the launch of this online magazine. The main creative idea of this campaign is the street -shot model hunt for Topman online magazine. The hunt is mainly done through videos. First, Topman will go on the street in five different cities in UK to shoot videos of cute and fashionable guys and upload detail information of them on the official website.

This is an example of the video made by Topman:

Then for the public, they can also upload their trendy pictures or videos. At last, it is the public who choose their favorite street -shot model for the face of Topman online magazine and 1,000 pounds award.

The main social media platform will be Youtube for the videos to go viral. Other social media network platforms will also be used for this campaign-a Facebook fan page, a twitter page and a flickr page of this competition will be set up to help promote this campaign.

Press Release

11 March 2010

By Menglu Wang

Are you interested in social media? Do you want to conquer the network? Your –Social-Media-Consultancy released a social media webcast to help you to make a perfect social media strategy.

The plan is easy to follow, only 6 steps to make a successful social media plan.

Step 1 -Define social media
Social media incorporates the online technology and methods through which people can share content, personal opinions, swap different perspectives and insights into world issues and generally discuss the evolution of media in itself.

Social media is all about socializing. Social media allows you to create a personal profile about yourself then chat, discuss and share information with others such as friends and clients. Prime examples of social networking sites are.

Social media include: Social networking ( Myspace,  Twitter and Facebook); Video sharing(Youtube), Photo sharing(Flickr), News aggregation(Googlenews ) Social bookmarking and Online gaming(Secondlife).

Step 2-Understand the sociological and cultural concepts behind social media and connect it with PR

Social media is important to business. It enables people to create and distribute the stories they care about and discuss what’s important to them. It is a good way to reach audiences. There are five concepts for PR practitioners’ better understanding of social media:

  • Conversations–Two-way communication;
  • Conversationalist- mavens, connectors, salesmen
  • Networks, word of mouth, viral communications
  • Authenticity and lack of Authority
  • More amateurs online

Step 3 -How to use social media?
What social media PR can offer: Baseline audits, Audience research, Corporate policies, Workflow process, Social media scoping, Strategic development, Campaign ideas, Ongoing monitoring, Online engagement , Influencer outreach, Issues management, Design and creative.

Step 4- Make good use of the benefits

  • Low costs
  • Builds credibility
  • Connections

Step 5 -Find what the negatives to the client are

  • Lack of anonymity
  • Scams and harassment
  • Time consuming.

Step 6 Tips to the most sufficient strategy

  • DO provide valuable content that people can use.
  • DO be consistent.
  • DO promote you presence on social media through email signatures, business cards, website, etc.
  • DON’T be a fake. Take off the mask and be authentic.
  • DON’T give up. Results take time.

More information:

  • Your –Social-Media-Consultancy:

Your–Social-Media-Consultancy is a social media online PR agency. Its clients are IBA, Mypace.com, PR networks and etc. Their services include: It generates buzz about events product launches and campaign websites; It asks people to do what we want them to do: sign up, leave messages and emails; it improves webpage ranking in Google

  • The webcast:

The webcast is released by Your –Social-Media-Consultancy on 19th February 2010. It is eight minutes long. View it again on YoutubeHow to use Social media for your Business , Slideshare Social Media and Digg Social Media Webcast.

  • Six steps to successful social media strategy for your company

1 Define social media
2 Understand the sociological and cultural concepts behind social media and connect it with PR
3 How to use social media?
4 Make good use of the benefits
5 Find what the negatives to the client are
6 Tips to the most sufficient strategy

  • Quotes from the author Mengluwang

‘This webcast is made for study usage. The reason why I made this video is that I realized the increasing influence of social media on PR industry. Social media is a great tool to explore new business. The online market is huge. Making a best use of social media will be essential to business in a near future.’

  • Press Contact:

Mengluwang
Email:mengluwang@wordpress.com
Phone: 07891917256
Address: University of Westminster
Blog: Mengluwang in London

Slideshare about social media

social media webcast

Are you interested in social media? Do you want to conquer the network? Your –Social-Media-Consultancy released a social media webcast to help you to make a perfect social media strategy.

Hope you will enjoy watching!

Menglu