Category: Uncategorized

PR week feature

celebrities-former footballer

England World Cup legend Sir Geoff-

Royal Mint’s 150,000free world cup media giveaway.


1GOAL -education for all

 The FIFA-backed legacy project for the 2010 World Cup, has launched what it claims is the world’s biggest ever mobile campaign. Mobile companies from across the globe have come together to offer more than 1.5bn people an opportunity to show their support for 1GOAL, with over 1bn text messages going out to people in the coming weeks.

United Against Malaria

 United Against Malaria (UAM) aims to raise global awareness and renew a worldwide commitment to ending malaria as well as increasing the use of prevention tools and malaria treatment in Africa.

Water for school

Coca-Cola Great Britain is calling on consumers to join the football-themed, Coca-Cola Replenish Africa Initiative (RAIN) “Water for Schools” project to help provide safe drinking water for schools in Africa.

Social media

Castrol world cup predictor

Motion-capture cameras have been used to capture each player’s performance, which can be analysed on The teams are coached by former Arsenal defenders Martin Keown and Nigel Winterburn.

McDonald’s FIFA World Cup Fantasy


Capello Index player rating website postponed until after World Cup

South Africa brand

Thomas Cook-

2010 World cup accommodation and travel packages

Arniston Bay


Watchdog orders universities to offer students value for money

Adjudicator Office Chief Executive-‘We have to make sure the student experience is the best it can possibly be.’

QAA –Quality A ssurance Agency ‘There is an increased student interest in the detail of what is on offer’

2009 September: Students at Bristol University have been protesting about teaching hours, class sizes and facilities

campaing  against PR irrelevant emails –an inconvenient PR truth

Twitter 101-Business center on Twitter adds new features to help brands magage presence on social media site.

Feminista UK

Birds Eye View-Support international women filmmakers

Fashion Against AIDS 2010-HM
Raise funds, raise awareness, fight AIDS!

38 Degree

Recycle Bank campaign- PR Week profile

Elephant FamilyElephant parade london 2010-Ogilvy PR

Great figures in PR

Maz Nadjm  

 ‘@mazi on Twitter’

– the most influential comms professional on Twitter.

Bob Geldof

A great musician; a passionate politic actvist

controversy: Bob, Band Aid and how the rebels bought their arms-bbc documentary

Clarence Mitchell

 The Conservative Partyhire Gerry McCann’s spokesman Clarence Mitchell as the head of media monitoring.

LEWIS PR, has hired seasoned former BBC journalist Clarence Mitchell as its new Director of Media Strategy. 

Nissan unveils 36ft scrapped vehicle to mark its extension in UK market

car making video link.

Nestle social media disaster:

Here’s how it started: Greenpeace is attacking Nestlé for its “unsustainable palm oil” policy. No news there. They’ve even released a scathing attack ad about Kit Kat in recent days entitled “Need a break? So does the rainforest?” Meanwhile, perhaps in response, the company’s Facebook minders this morning issued a killjoy edict to its 90,000-plus fan base that says anybody showing their loyalty to the brand by using the logo will be, ominously, “deleted.”

9 April PR week:

Comms operator needed for Nestle

Vice-President, Public Affairs at Nestlé-Niels Christiansen will retire in January 2011.

Nestle is stepping up a long-running hunt for a heavyweight comms operator to oversee its global public and corporate affairs, following recent negative publicity.


Today, we talked about ethic issue in PR. This topic reminded me about my first essay in the first semester. The topic of the essay is to write something about conduct code in PR. At that time, I was not sure about the reason of writing this essay.  Now I have got some clue. And I really appreciate having written this essay.

PR doesn’t always have a good reputation. There are a lot of biased terms connected with PR, such as propaganda, spin doctors and etc. Our tutors are both aware of this. Giving the students an assignment about ethic is a very ethical teaching method. I learned that for a master course, it is more important to be a right person in society than learning skills.

In everyday life, PR practitioners are very easy to meet with a lot of conflicts during the works, for example, one article in PR Week asking one question –‘ Is it ethical to run a PR campaign of tobacco , coca cola or McDonald?’

The answer suggested by the article did not give a yes or no answer. Different people have different answers, some will prefer business benefit, others will prefer individual ethic principles. For me, I would like a combined reply that we achieve both business benefit and ethic goods. Although there are some distrust happening in PR, but basic principle can’t be broken.

It is so good to echo something I have learned before and remind me of the good time in first semester fresh and free. Time passes fast. I really learn a lot from this course, and want to thank my tutors and dear classmates.


 CIPR Code of Conduct

Today’s topic is feminism.
I am not only interested in feminism in PR, but also interested in feminism in politics, society status and etc. Now I would like to maintain some culture difference between China and Britain in feminism.

In China, we used to have all the women working in families. We have an old saying that women who are stupid are the best women in the world. In the old dynasty period, a husband has the right to have several wives. The only income were from men.

As the new era came, things began to change. During the civil war time in China, our president Mao published a law that the women who have several babies would be named as hero mothers. The law was made for giving more soldiers the war. It was good at the war time, but this law also led to the greatly increasing number of population in China. At that time, the status of women were still in families- wives and mothers.

Then when we worked together with Russia, the communism theory brought the idea to us that everyone is equal, so we just copied the principle and spread this idea to the whole society.

As we released the ‘opening and reform’ to the world in the late 1970s, we had the chance to get know the western culture. Suddenly, all of the western ideas flew to us. One good point of Chinese people is that we learn things very fast. We then delivered the ideas of gender equality to all classes in China.

As far as I know, the freedom of women in western country experienced a long period of fights and social strikes against authority. The society revolution let everyone in society join in the movement and increase the awareness of the public. It can be regarded as a necessary process of a liberal society.

On the contrary, the feminism ideology was not achieved through revolution in China. We were directly told by authority and did not have self-awareness process of the people. With the excessive information from western country, we just copied the surface of feminism theory. Generally speaking, the feminism in China was the result of laws , party instruction and western culture.

Therefore, a lot of our feminism ideas of people are not deep and in detailed. People in China intended to trust western culture a lot. But there is a tendency that we think all things from western world are the best。A lot of arguments about this issue was brought out recently on the Internet. People talk a lot about the relationship between China and western culture.

To sum up, this blog reviewed the historical process of feminism in China and compared the different shaping process of feminism between China and Western world. It is just my personal point of view, welcome to hear your ideas.