PR week feature

celebrities-former footballer

England World Cup legend Sir Geoff-

Royal Mint’s 150,000free world cup media giveaway.


1GOAL -education for all

 The FIFA-backed legacy project for the 2010 World Cup, has launched what it claims is the world’s biggest ever mobile campaign. Mobile companies from across the globe have come together to offer more than 1.5bn people an opportunity to show their support for 1GOAL, with over 1bn text messages going out to people in the coming weeks.

United Against Malaria

 United Against Malaria (UAM) aims to raise global awareness and renew a worldwide commitment to ending malaria as well as increasing the use of prevention tools and malaria treatment in Africa.

Water for school

Coca-Cola Great Britain is calling on consumers to join the football-themed, Coca-Cola Replenish Africa Initiative (RAIN) “Water for Schools” project to help provide safe drinking water for schools in Africa.

Social media

Castrol world cup predictor

Motion-capture cameras have been used to capture each player’s performance, which can be analysed on The teams are coached by former Arsenal defenders Martin Keown and Nigel Winterburn.

McDonald’s FIFA World Cup Fantasy


Capello Index player rating website postponed until after World Cup

South Africa brand

Thomas Cook-

2010 World cup accommodation and travel packages

Arniston Bay