Today’s topic is globalization of PR.
There are a lot of reasons which stimulate the process of globalization. We analyze this question from the normal angle, ranging from political reasons to business factors. Because the globalization of business is quite evident in the world, the internal branding is already not a new thing. The global reputation management took an important role in the whole corporate business. So when the pubic is consuming a international brand, he or she is also buying the brand’s value (could be understood through advertisements, products services, and corporate social images). The big names, such as Mcdonald’s, Nike, Wall-Malt, all do very well in their marketing campaigns. Along with the development of international connections, the clients of PR are from more countries or the clients want to reach consumers beyond the nation boundaries.

Our debate topic is very interesting: will PR in future be totally international or not? I think the answer to this question defends on different occasions. What I could say is that the globalization is the general trend for PR. The long plan for any PR agency will be internationalized. But they should tailor the strategies according to different need of clients. It is not a yes or no question. But it definitely arouses my attention to the big international PR agencies in UK. I have looked at a lot of their websites. To my surprise, a lot of them have offices in China. I am very happy to find that.

One case study in Pam’s PPT let me to think over for a while.
It was a picture of Chinese Warrior Exhibition in British Museum.
Pam asked us: Chinese Warrior is so fragile and precious, but why Chinese government did that?
Before this class, I never thought about this question. I only worried if there would be market of these warriors. I only paid attention to the surface of this issue. When talking to the purpose of Chinese government, they are very clever. Instead of selling a lot of ticket of the exhibition, they got more media coverage in UK and a lot of British people would have the chance to know Chinese culture. This was a perfect time to export the ‘invisible’ culture abroad.